In line, everyday sustainability will feel more accessible, with local recycling schemes on the rise. Expect more action like The British Beauty Council’s recent Planet Positive Beauty Guide helping consumers avoid ‘greenwashed’ products. With demand for clarity over beauty brands’ values – and transparency tech companies like Provenance helping prove eco-claims – consumers are calling time on misleading marketing. In 2022 the war on greenwashing in the beauty industry will rage. 2) Simplified sustainability: from ‘condensed beauty’ to biotech innovation Plus, the fashion house is releasing its first Rouge Dior coloured lip balm and a Dior Addict Lip Maximizer Serum – both of which blur the lines between lip care and traditional cosmetics. Next year, Dior Beauty’s star release is the new-and-improved Forever Foundation which has been reformulated with added skincare benefits. This year, complexion products were up by 15 per cent at Content Beauty, which saw the biggest spike in October with Ilia Beauty's Super Skin Tint SPF30 – a hybrid of skincare, make-up and sun protection which remains a site-wide bestseller since launch. Producing make-up with skincare characteristics is a priority for both niche brands and household names. ![]() A recent Mintel report reveals that 50 per cent of consumers now prefer to purchase hybrid cosmetics with skin benefits, a burgeoning beauty category that looks set to blossom next year. Big in Japan and Korean (as well as on TikTok, globally.), fermented ingredients have the potential to boost our barriers, plus the naturally occurring bacterias prolong the shelf life of formulas which will appeal to the sustainably minded.Ī post shared by Fresh to look forwards, we can also expect our make-up to act like skincare, too. For 2022, trend forecasting agency WGSNpredicts fermented beauty will play a big part in this. It ties into Google Trend searches for ‘microbiome skincare’ growing by over 5000 per cent in the last 12 months, alongside a rise in skincare featuring pre- and probiotic additions intended to rebalance and strengthen our skin. Central to this is calming increased sensitivity caused by factors such as mask wearing, overuse of aggressive skincare, pandemic stress, and exposure to pollution. Many of us are becoming more focused on improving our skin health with products, over minimising ageing aspects like wrinkles (especially since we better understand what skincare can achieve, versus professional tweakments). With last year’s rise of ‘skinimalism’, where we shunned the extensive multi-step routines and began to adopt a more intuitive approach to product usage based on our own skin needs, skincare brands are now prioritising quality over quantity. Skincare is the frontrunner in beauty’s global expansion, according to industry analysts, and we can expect to see lots of innovation in this sector come 2022. 1) Skincare continues its takeover (and will make cosmetics work harder) ![]() ![]() Below, Bazaar’s digital beauty director Bridget March takes a deep dive into the overarching themes set to trend for 2022, from how we’ll express ourselves through products, to the progress being made in sustainability and inclusion across the industry. As 2021 comes to an end, the beauty boom continues.
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